Janteloven - The Law of Jante

What is the Law of Jante?

The Law of Jante is a cultural concept in Nordic countries that discourages individual success and promotes modesty and equality. It emphasizes collective values over individual achievement and is often criticized for stifling ambition.

After a fictional novel by author Aksel Sandemose, “Janteloven” is a set of rules that is said to influence Danish culture until today. It emphasizes being humble and fitting in with others instead of standing out. This idea of putting the group first and downplaying individual success, might shape societal norms and values to this day.

The ten rules state:

  1. You're not to think you are anything special.

  2. You're not to think you are as good as we are.

  3. You're not to think you are smarter than we are.

  4. You're not to imagine yourself better than we are.

  5. You're not to think you know more than we do.

  6. You're not to think you are more important than we are.

  7. You're not to think you are good at anything.

  8. You're not to laugh at us.

  9. You're not to think anyone cares about you.

  10. You're not to think you can teach us anything.

It is said, that the Law of Jante, even though it was a fictional law, still has an high impact on the Danes.
Try turning the ten laws in positive statements, and you will find some statements, that definitely match the Danish society.

Danes are encouraged to prioritize the collective good over personal gain, fostering a sense of solidarity and camaraderie within society.

The Law of Jante is often attributed as quintessentially Danish, Norwegian, or Swedish, although such claims lack concrete evidence. These principles are regarded as guidelines for social behavior, influencing people to conform in various aspects of life, from dressing similarly to making similar consumer choices, such as the type of cars they buy or the products they choose for their homes.

The Law of Jante may appear restrictive at first glance. But by encouraging modesty and discouraging arrogance, it fosters a sense of belonging and mutual respect among Danes. This cultural perspective, though sometimes criticized for stifling ambition, also strengthens social cohesion and ensures that everyone feels valued and included.
As you reflect on Janteloven, consider how these principles might contribute to the high quality of life, safety, and happiness that Denmark is renowned for.

Ultimately, the Law of Jante reminds us of the importance of balance — cherishing our individual achievements while always considering the greater good.

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What does “Hygge” mean?